25, August 2022
With the rising incidence of digestive health issues and weight management problems, a number of healthcare professionals are recommending probiotics to patients. They contain live strains of microorganisms and confer health benefits when administered to a host in adequate quantity. Yogurt, sauerkraut, kombucha, and kefir, as well as company-manufactured capsules, chewing gums, bottled drinks, etc., are common foods containing these microbiota.
Probiotics are also largely recommended to treat women’s urogenital health issues. Besides, they have demonstrated to benefit those affected by chronic illnesses like high serum cholesterol, allergies, and even cancer, and are thus witnessing increased demand. Triton Market Research evaluates the global probiotics market to develop with a CAGR of 9.09% over the forecast period, 2022-2028.
Compared to yeast strains, bacteria strains are easier to modify genetically in order to obtain the required functionality, and therefore, witness increased demand. In 2020, China approved three new strains, Bifidobacterium infantis R0033, Bifidobacterium bifidum R0071, and Lactobacillus helveticus R0052, by Lallemand Health Solutions for use in infant foods.
With the growing meat consumption worldwide, probiotics are increasingly being administered to chicken, swine, aquaculture, etc., in the form of animal feed to enhance their health and ensure food safety. In November 2020, Germany-based Evonik’s Animal Nutrition business vertical launched Ecobiol® Fizz, a probiotic tablet for chickens.
Market Players Amp their Game with Growth Strategies
The studied market is rife with opportunities as consumer demand across the world has heightened substantially. Several companies are thus acquiring other players as part of their strategic expansion plans to consolidate their product portfolios. For instance, in July 2021, Ireland-based Kerry Group completed the acquisition of Spain-based Biosearch Life to expand its product portfolio with Hereditum® probiotic strains. Further, in August 2021, Denmark-based Novozymes acquired United States-based Microbiome Labs, which boasts of a vast portfolio of probiotic solutions.
When consumed directly, probiotics are prone to losing their efficacy in the stomach environment before reaching the digestive tract. As a result, manufacturers have innovated techniques like microencapsulation, which entails encasing probiotic cells inside an optimal protective material to preserve their viability during gastrointestinal transit. In January 2020, Biotech Consortium India Limited announced its plans to commercialize this encapsulation technique to increase products’ shelf life.
Consumers largely gravitated toward online sales channels as an effect of the COVID-19 pandemic. Numerous manufacturers thus turned to e-commerce platforms like Walmart, Amazon, LuckyVitamin, Shopee, Nutrabay, and others, to reach their target consumer base. In fact, Jarrow Formulas Inc, which offers probiotic nutritional supplements, only operates as an online distribution mode and has no physical stores. Discounts, special offers, and the convenience of home delivery are some factors expected to drive the growth of this segment.
Notable Trend – Development of Innovative Product Formulations
Companies are playing the field by combining robust innovation with top-notch manufacturing and formulation capabilities. Probiotic foods, beverages, and dietary supplements are now available in the form of ice creams, candies, lozenges, chocolates, milk substitutes, drops, powders, sachets, specialized baby formulas, and other novel formats.
A recent notable development has been the formulation of products using FastMelt technology. Probi Fast Melt probiotic stick is one such product, which can be ingested without water, by dissolving in saliva. The rise in cutting-edge formulations is thus steering the market towards growth.
Widening Applications – Key for Future Growth
With the growing popularity of probiotics, the beauty industry has not been far behind in leveraging the benefits of these healthy microorganisms. Consequently, an arsenal of cosmetic & skincare products – from cleansers and moisturizers to masks and serums – packed with freeze-dried friendly bacteria, are widely available in the market. These products help strengthen the skin’s barrier, soothe inflammation, and even diminish acne.
Further, psychobiotics, a type of probiotics specifically formulated to boost people’s mental health, are also witnessing demand. These substances stimulate the production of neurotransmitters, anti-inflammatory cytokines, short-chain fatty acids, and enteroendocrine hormones. They are used in a range of applications, from stress reduction and mood enhancement to anxiety relief and neurodevelopment. The far-ranging applications paint a positive picture for the future of the probiotics market.
FAQs:
Prevalent cases of terrorist attacks in today’s world is increasing the need for severe standards of security for public safety, and the global market for biometric technology scrupulously accommoda..
Prevalent cases of terrorist attacks in today’s world is increasing the need for..
